
The Brunswick certification program provides operational processes and criteria designed to maintain continuous improvement in customer service across all dealer departments. The program ensures excellence through measurement of the quality of a dealer's sales process, its facilities, after-sale-follow-up, service and parts department as well as overall employee and customer satisfaction levels. Compliance is independently verified and dealers are evaluated every year to make sure they continue to meet program requirements.
The Master Dealer certification is Brunswick's foundation distinction for dealers, reserved for those dealers who meet Brunswick's higher standards of operation excellence. To qualify, dealers must pass over 80 best practice requirements across every area of their business. The result is an ownership experience that customers can truly rely on.
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